Understand the marketing funnel

 

Awareness
The awareness stage is a consumer’s initial interaction with your brand (for example encountering an ad or social media post). Make these touchpoints memorable; consumers can wait weeks or more before shifting to the consideration stage.



Consideration
Once consumers shift to the consideration phase, the funnel narrows as your brand demonstrates its unique value. As they navigate your site, make sure they find useful, informative content like blog posts or sample tools.


Conversion
Not every visitor makes it past consideration, but a smooth customer experience helps maximize conversions. Accurate product descriptions, images, and well-placed ads can encourage potential customers to make purchases.


Loyalty
Build brand loyalty by giving customers a reason to return. Creating a positive purchase experience and fostering customer relationships through follow-up emails and rewards programs can keep customers coming back

Comments

Post a Comment

Popular posts from this blog

Case study: How MERSEA structures its marketing funnel

  Previously, you learned about the different stages of the marketing funnel. In this case study, you’ll learn the marketing strategies that the Lenexa, Kansas based e-commerce company, MERSEA , uses to attract potential customers, turn them into paying customers, and eventually repeat customers. This process represents MERSEA’s approach to the marketing funnel.  There is no standard approach to building a marketing funnel. The various marketing funnel models often share similar strategies and structures, but vary based on the needs of the business. In 2013, Lina Dickinson and Melanie Bolin founded MERSEA , a lifestyle brand located in Lenexa, Kansas, offering clothing, accessories, and home fragrances. MERSEA’s products are rooted in the joy of travel and the tranquility of seaside escapes. Initially, Lina and Melanie focused on selling through retail partners, placing MERSEA in over 1,200 stores. The challenge After having a solid presence in retail stores, MERSEA’s founder...
Read more